I had a feeling this was coming.
Bringing viewers compelling, real-world stories of heroism, military strategy, technological breakthroughs and turning points in history, Discovery Communications, Inc. will transition its Discovery Wings Channel to the Military Channel on Monday, Jan. 10, 2005.
Despite the fact that D-Wings had an annoying habit of playing the same shows over and over again, it was still better than much of the stuff on television. From a marketing perspective, the switch to a military channel is shrewd. Many folks either have friends or family serving abroad or know someone who does.
I hope Discovery will spread new and existing aviation programming around rather than drop it completely. Few people outside of general aviation appreciate its usefulness or contributions to the economy. Anything that educates the public about GA is a plus, and the Discovery Wings channel was at least a step in the right direction.