The Most Wonderful Time of the Year

Well, it’s official. God has forsaken the civilized world. I know this because I just saw the first Christmas decoration of the 2004 season in a store.

Hallmark advertisement for Christmas ornamentsOn July 7th.

To be fair, it was an online store. Specifically Hallmark.com’s free e-card section. But if it’s being done online today, you know it’s only a matter of time before early July becomes the accepted start date for holiday merchandising in the malls.

You know the little miniature advertisement you have to watch while your e-card “loads”? This was an ad encouraging the viewer to be the first to get a look at the highly coveted, must-have, don’t-care-that-Christmas-is-as-far-away-as-it-ever-gets freaking keepsake ornaments. The Hallmark marketing guru who ok’d this ad probably never considered how it would raise my blood pressure by 50 points, but there it is.

Feh. Perhaps I’m overreacting. After all, there are only 168 shopping days left until Christmas…

  2 comments for “The Most Wonderful Time of the Year

  1. July 8, 2004 at 6:09 pm

    Your Blog was featured on 3-Blogs A Day. I hope this gains you at least one new reader. Thanks.

  2. Jon
    July 9, 2004 at 8:14 am

    Holy crap! That means I’ve only got 167 days left now. I gotta start asking around for peoples’ wishlists and getting estimates from the Christmas light hanging guys. Any chance you could do a service to us all and put a countdown timer on your web site? Oh, never mind, that will only stress me out more.

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