Well, it’s official. God has forsaken the civilized world. I know this because I just saw the first Christmas decoration of the 2004 season in a store.
On July 7th.
To be fair, it was an online store. Specifically Hallmark.com’s free e-card section. But if it’s being done online today, you know it’s only a matter of time before early July becomes the accepted start date for holiday merchandising in the malls.
You know the little miniature advertisement you have to watch while your e-card “loads”? This was an ad encouraging the viewer to be the first to get a look at the highly coveted, must-have, don’t-care-that-Christmas-is-as-far-away-as-it-ever-gets freaking keepsake ornaments. The Hallmark marketing guru who ok’d this ad probably never considered how it would raise my blood pressure by 50 points, but there it is.
Feh. Perhaps I’m overreacting. After all, there are only 168 shopping days left until Christmas…